14 Benefits of a Facebook Business Page Over a Personal Profile

Facebook has made it strong indication that it will be taking more strong steps to remove misclassified personal profiles used for business purposes. As a result, millions of business owners who are incorrectly using personal Facebook profiles to market their businesses are confronted with two choices: 1) Convert your personal profile to a business Page, or 2) risk getting deleted.

It’s not particularly surprising to me that there are holdouts who aren’t going down without a fight. They insist that using a personal profile is better for their business than a Facebook Page. This post is for you.

You’re only hurting yourself and your business. There’s a long list of reasons why a Facebook Page is better for you than a personal profile. If, after reading this, you still don’t get it… well… Maybe getting deleted isn’t such a bad thing.

Here is just a sampling of the many benefits associated with a Facebook business Page over a personal profile.

1. ‎Facebook Insights: Access to Mounds of Data

Let me get this straight… As a business on a personal Facebook profile, you have no access to Facebook Insights. You are unable to export and digest the thousands of rows and columns of information that can help you understand your customer, what they like and don’t like, where they are from and when they are online.

So, what… you go by gut instinct? How exactly do you measure success and failure? If you’re a serious business, you need hard data to drive your strategy. And if you don’t have hard data, you aren’t a serious business.

2. Facebook Tabs and Contests

I’m guessing that you look at the tabbed area underneath the Cover Photo of a legitimately-run Facebook Page and think to yourself, Man, what a waste of real estate! With Facebook tabs, you can use apps to explain more about who you are. Provide a video introduction. Feature your products. Provide a newsletter opt-in form. Highlight the history of your company.

Without this on a personal profile, how exactly do you do this? You’re limited only to your posts to tell your story and sell your products.

Oh, and how exactly do you plan to run contests from a personal profile? You can’t. Not, of course, without violating Facebook terms. But I guess at this point, you don’t care a whole lot about Facebook’s terms.

3. Facebook Offers

A great way to get some viral buzz going about your business is to run Facebook Offers. It’s an official way to promote a deal you have to your Facebook audience. And when your fans and non-fans claim these offers, their friends see it. Using a Facebook profile? Whoops, you can’t use Facebook Offers. So good luck on your strategy of pasting a link, driving them to your website to promote your deal.

4. Profiles Limited to 5,000 “Friends”

If you continue to run your business through a personal profile, it tells me that you don’t have very high aspirations for your efforts on Facebook. Since you are limited to 5,000 “friends,” you are seriously limited by your reach.

I don’t care if you’re a small business with only one location. Everyone has plans to grow, and every business should have the potential growth to want to reach more than 5,000 people on Facebook. If you do, you’ll need to scale.

5. Profiles Look Unprofessional

I know, I know. You think everyone who “friends” your business appreciates that you are running it through a personal profile. But the truth is that many of us look at it and shake our heads.

It looks sloppy. It’s bad planning. It screams, I don’t know what I’m doing! And these are not the messages that you want to be sending to customers and potential customers.

6. Access to Advertising

Oh, I know what you’re thinking… I refuse to give Facebook a dollar of my hard-earned money! This is probably why you’re using a personal profile in the first place. You think that you’re reaching more people with a profile than you would with your Page. And you believe that your reach as a Page is diminished intentionally to “force” you to buy advertising.

You know, that EdgeRank Bogeyman. The truth is that EdgeRank impacts personal profiles as well as business Pages. By default, your “friends” are set to view “most” of your updates (not “all”).

Do you think your posts are reaching more than 16% of your “friends” with your personal profile? Prove it. Oh, wait. You don’t have Facebook Insights.

If you use a Facebook Page, you can reach more of your Fans and you can reach friends of those Fans with Promoted Posts. You can create ads that target people with relevant interests and attract new fans and new customers.

You can do all of this on a very minimal budget. If you’re serious about growing your business, reaching new people and selling your products, you should be open to Facebook advertising.

7. Privacy Considerations

Most people set their default privacy to reveal a lot of personal information only to their Friends. So when they become friends with businesses, they are revealing this information to them.

Maybe you aren’t concerned about the privacy of your customers. Maybe you are ticked by the fact that you have no access to this private information as a business Page.

But my guess is that if you were to poll your customers, they don’t want you to have access to this stuff. By using a profile instead of a Page, you’re inviting privacy complaints.

8. Ability to Assign Admin Roles

If you use Facebook as a business Page instead of a personal profile, you open the door to assigning admin roles based on the following:

  • Insights Analyst: View Insights
  • Advertiser: View Insights and create ads
  • Moderator: All of the above, plus send messages as the Page and respond to and delete comments
  • Content Creator: All of the above, plus create posts as the Page, edit the Page and add apps
  • Manager: All of the Above, plus Manage Admin Roles

If you have an employee or multiple employees who you want to help manage the account, you simply assign roles to them. You would make them “Content Creators” or “Moderators” so that if they leave the company on bad terms, they don’t destroy your business’ reputation in the process.

If you need help with advertising, you can also bring in a consultant and assign them the Advertiser role. Or only allow someone to see statistics as an Insights Analyst.

What do you do if you are using a personal profile? Give them your username and password. Good luck with that.

9. Native Facebook Scheduling

A great tool is the ability to schedule content within Facebook. I’m using it a ton these days, and it makes my life as a marketer so much easier.

If you are promoting your business as a Facebook profile, you don’t have access to native scheduling. Sure, you could use a third party tool, but your posts will always appear with that third party’s formatting and icon. It will be clear that it wasn’t posted from Facebook.

It simply looks better when your posts come from Facebook. The difference in engagement may not be huge, but there is a difference.

10. Connection to Facebook Places

When you set up your business properly, you can also connect your Page to a Place. As a result, the days and hours of operation are visible under your Cover Photo. Very helpful stuff for any customer who comes to your Page.

By setting up your business as a Place, customers can also check in, alerting their friends that they are at your store or restaurant. This is a great way to allow your customers to naturally promote your business.

Oh, you’re using a personal profile? You don’t have access to this. Maybe you have a separate Place because a customer was nice enough to set it up, but it won’t be connected to your profile. Bad form.

11. Business Relevant Information

From my Timeline, I read this morning that it was [Business X]‘s Birthday Today. Well, that’s kinda weird.

It’s just silly. When you set up a business as a personal profile, your business now has a gender and a birthday. When you set it up as a business Page, it has a category, a mission statement, products, awards and Founded date. No birthday. No gender.

If you want your customer to learn more about your company and what you do, set up a business Page. If you don’t, set up a birthday and gender.

12. Business Relevant Options

Like I said, there’s a long list of benefits to setting your business up as a Page on Facebook. Some of these benefits are small, but they add up quickly.

With a business Page, you can restrict your audience by country and age. You have access to moderation and profanity blacklists to control the conversation.

You set up your business as a personal profile? No access to this stuff.

13. Use of Third Party Tools

There are some terrific third party tools out there that help you better manage your business on Facebook. These tools will help you with content management and planning, analytics, contest promotions and advertising. One of my favorite such tools is AgoraPulse.

These tools also assume you set up your business the right way with a Facebook Page. Set up as a personal profile? No such access.

14. Avoid Being Shut Down

Let’s assume for a moment that you’ve gotten through numbers 1-13 of this list and are still oblivious. You’re standing firm. You, for whatever reason, still don’t see the advantage of representing your business with a Facebook Page.

Well, then risk getting shut down. If running your business through your profile is so great, you will lose something of value. Facebook will take it away.

If what you are doing is something worth keeping, you need to convert your profile to a Page. If you are not concerned about that risk, it tells me that your efforts were never worth saving to begin with.

What do you think? Are there other benefits to using a business Page over a personal profile? List them below!

 

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Posted by admin - 2013/07/12 at 3:52 am

Categories: Design, Facebook, Marketing   Tags: , , ,

First Page with low SEO budget – Great New SEO plans for New Clients

SEO CHANGES

Plan 3

Plan 5

 

SEO Package for:

Keywords

Keywords

 

Price/Month (in USD)

$200 USD

$250 USD

 

Number Of Keywords

Up to 3

Up to 5

 

Number Of Human Resources

1

1

 

Project Initiation

Keyword Research and Selection

a

a

 

Baseline SEO Ranking Report

a

a

 

On-Page Optimization

Titles Tags Optimization

a

a

 

Description Meta Tags Optimization

a

a

 

Keyword Meta Tags Optimization

a

a

 

Image (ALT) Tags Optimization

a

a

 

Heading <H> Tag Optimization

a

a

 

Main Sitemap Generation

a

a

 

XML Sitemap Creation and Submission

a

a

 

Google Submission and Verification

a

a

 

Yahoo Submission and Verification

a

a

 

Bing Submission and Verification

a

a

 

Google Directory DMOZ Submission

a

a

 

Robots.txt File Creation

a

a

 

Blog Setup On Blogging Website

r

r

 

Broken/Dead Link Checking

r

a

 

Webmaster Tool Management

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a

 

Off-Page Optimization*

Number Of Incoming Links Monthly

350

515

 

Directory Submissions

50

100

 

Article Writing

4

5

 

Article Submission

100

125

 

Article Social Bookmarking

100

125

 

High PR links

55

100

 

Business Classified Submission

r

r

 

Social Media Optimization

Social Bookmarking

30

50

 

Blog Creation and Promotion

4

5

 

Squidoo Lense Creation

4

5

 

Link Wheel

4

5

 

Search Engine Submission

a

a

 

Reporting & Maintenance

Weekly and Monthly working Report

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Chat: Skype, Gtalk,

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*Figures mentioned here are work to be carried out per month. Every month you are guaranteed to get minimum this amount of work 

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Posted by admin - 2013/06/27 at 4:41 pm

Categories: Marketing, SEO   Tags: , , , ,

Search Engine Optimization

SocialGetMore.com offers quality Search Engine Optimization / SEO Services and Internet Marketing Solutions. I am and my team are experts skilled SEO Professionals ensures that your site ranks among the top listings of Google, Yahoo and Bing. Our SEO techniques are designed in consideration of the latest Google SEO guidelines, and white hat SEO techniques are strictly adopted to ensure that our clients from all around the world (USA / Canada / UK / Australia) get effective SEO services to maximize their ROI.

SocialGetMore.com  offers both monthly and target based SEO plans. Monthly SEO plans are listed below. What ever will be deliverable is clearly written in comparison chart. You’ll receive exactly these services. You’ll get weekly report about the service and progress about the campaign. In target oriented SEO plan you are requested to fill up SEO Quotation form with all details asked regarding form fill up and we’ll come up with a quotation and time frame within 24 hrs. Both monthly and target based SEO plan guarantees ranking improvement.

SocialGetMore.com with its team of seasoned professionals have been providing most affordable seo services to clients globally without compromising on quality and thus living up to the expectations of our esteemed customers who have put their faith upon us.

Choose the Best Monthly SEO Package for Your Website

 

 

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Top 10 Ranking Guarantee 3 5 10 20
Weekly Reporting Thumbs up Thumbs up Thumbs up Thumbs up
Support Email, Chat & Phone Email, Chat & Phone Email, Chat & Phone Email, Chat & Phone
On-Page Optimization
 
Web site Analysis Thumbs up Thumbs up Thumbs up Thumbs up
Optimization of Title, Description Keyword & Image alt Meta Tags Up to 10 Pages Up to 20 Pages Up to 40 Pages Up to 80 Pages
Content Optimization Thumbs up Thumbs up Thumbs up Thumbs up
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Content Optimization- Implementation of H1-H4 & Bold tags to Content Up to 10 Pages Up to 20 Pages Up to 40 Pages Up to 80 Pages
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Google analytics installation Thumbs up Thumbs up Thumbs up Thumbs up
Google webmaster tools account Thumbs up Thumbs up Thumbs up Thumbs up
Site map Creation (Static and Dynamic) Thumbs up Thumbs up Thumbs up Thumbs up
Off-Page Optimization*
       
Submission in Local Business Directories 10 15 20 25
Web 2.0 link creation 10 15 25 40
Listing and Promotion in Fee Classifieds Sites 10 20 30 50
Forum Posting & Blog posting to get natural links 5 10 15 20
Article writing and submission 2 4 6 10
Bookmark important pages of your website Thumbs up Thumbs up Thumbs up Thumbs up
Deep Linking / Inner Page Linking Thumbs up Thumbs up Thumbs up Thumbs up
YouTube Video Creation (Slide Based) 1 2 5 10
YouTube Video Promotion Thumbs up Thumbs up Thumbs up Thumbs up
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*Figures mentioned here are work to be carried out per month. Every month you are guaranteed to get minimum this amount of work

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Posted by admin - 2013/06/17 at 4:12 pm

Categories: Marketing, SEO, Web Design   Tags: , , , ,

10 Reasons Why Your Facebook Campaign Isn’t Working

Themify WordPress ThemesAfter see in allot of bad, very bad ads running on Facebook I put this list, Why you Campaign Isn’t Working. For allot of people running campaign on the Facebook paid ads program has allot of ideal marketing opportunity. You don’t have limitation for your ads on the base of location or time. So now if you want to run a campaign targeting females, age 21-29 year old, living in your city who likes exercise you can do it  – the Facebook paid ad targeting system is that powerful.

With all these great tools and power, why does it seem like so many Facebook paid advertisement campaigns don’t bring great results. Let’s take a look at the Why your campaign isn’t working:

#1 – Your Ad Isn’t Targeted Well
#2 – Your Image Isn’t Eye-catching Enough
#3 – Your Headline or Description Text Isn’t Unique or Compelling
#4 – You Don’t Have a Clear Value Proposition
#5 – You Aren’t A/B Testing Your Ad Copy
#6 – Your Ad is Stale
#7 – You’re Using the Wrong Type of Facebook Ad
#8 – Your Bid Price Means Your Ads Aren’t Being Seen
#9 – You Don’t Have a Clear Understanding of the Clue of a “like” or Your Expected ROI
#10 – You Aren’t Following Up with Personal Interactions

 

Need a help, Contact Me for a no-obligation consultation using the contact form.

 

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Posted by admin - 2013/05/11 at 10:16 am

Categories: Facebook, Marketing   Tags: , ,

Design you amazing look on Facebook

Facebook continues amazing champion in social media sites, as the #1 place where friends connect and share online there life. Facebook is no more just another place to meet old friends, Facebook has grown into a venue and marketplace for businesses. Through interaction with customers and self-promotion you can now find new clients and sell more products or services to existing ones.

In this post I will like to show you that look of your Facebook page is very important. You have more and more competition who use Facebook and they know how to present them self. Be smart and upgrade your Facebook Page look.

Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach.

Need the help or you have just some question feel free to contact me, Mack


Showroom Timeline Facebook Template

It is very nice, clean and modern design with cool landing page. If you are arties you can easy Show off your best design, illustration, photography, and other types of creative work.

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John Doe Facebook Template

Design you amazing look on Facebook04With this template you are getting modern and functional HTML5 fan page with amazing image slider, youtube, vimeo and image galleries, mp3 audio controller, map and contact form. Also Timeline cover, profile picture and tab image are included too. If you are looking to save some money you can get instructional video how to install this page without ssl certification.

Design you amazing look on Facebook05


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Recon five – Facebook template

Design you amazing look on Facebook03Recon Five is easy to customize, modern layout for your future amazing facebook look. Handcrafted with lot of HTML5 and CSS3 features. Recon five is compatible with Facebook. This template is made for everyone who want make a creative website. Very customizable and author provide 24/7 customer support, so if you need help.

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Xtudio – Facebook Single Page Showcase

Xtudio is Facebook Single Page Showcase so if you are looking for showing your portfolio of work this is the definitive template for it. Very easily customizable with 6 modules and a powerful background gallery to showcase your big size works directly on homepage. Boost your Facebook corporate presence with this straight forward customization process template.

Design you amazing look on Facebook08

 

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Agera Responsive Fullscreen HTML / Facebook Theme

Agera will show your work as a beautiful portfolio. With many custom shortcodes is very easy to set up. Agera main focus is to let photographers and designers showcase their work easily and in a beautiful and simple way. If you are a creative person this theme is for you! Agera has also WordPress version of this theme.

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BIG Gallery Facebook Edition Photography Portfolio

Design you amazing look on Facebook21Design you amazing look on Facebook22Design you amazing look on Facebook23This Facebook template is an unique way to present your photos, images or projects on Facebook App Tab. You can also use this template on Facebook without any ssl certification.

BIG Gallery will give you an unique feature like logo, menu and other elements are autohiding after few seconds if you don’t move the mouse, great visual effect. So now you can see only photos! If you move the mouse, navigation will show up. Open live preview and wait for 2 seconds (do not move the mouse).

 

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Creative Single Page Portfolio

Design you amazing look on Facebook17Finally a template that doesn’t look like a template with showcasing visual portfolios, easily customizable with 7 (6+1) modules and very powerful fullscreen gallery to showcase big size works Design you amazing look on Facebook16directly on homepage.

Design you amazing look on Facebook18

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Mediastar- Responsive Html5 Portfolio Template

MediaStar is a fully responsive HTML5 & CSS3 template what give the best look when your page will be display in any devices or browsers. You can select three styles (Facebook, dark or light). Great choice for photographer, blogger or developer to give a little distinction into their portfolio. Clean look and distinctive yet still flexible and sophisticated which works seamlessly with lots of customization features, especially the Facebook skin and Timeline blogging style within the video and image slide for the background.

Design you amazing look on Facebook14Design you amazing look on Facebook15

 

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Posted by admin - 2013/05/06 at 8:09 am

Categories: Design, Facebook, Marketing   Tags: ,

The Best wordpress themes for photographers


When you are photographer you want to show your work in the Best way. And when you decide to build your own portfolio website WordPress is the way to go. WordPress is an superior content management system for photographers, not only because there are so many outstanding themes available, both free and premium but also how easy is to build on it and how well you can manage your website. With so many amazing themes/templates available either for free or for less than $100, most photographers can get build their site without hiring a designer to create a custom theme. If your theme look is minimalist that will allow your photos to stand out, a theme with a full-screen background photo to wow visitors and future clients. Also responsive theme that will help to show your work on any device. Cheak my list and some options when it comes to choosing a WordPress theme. If your have any question Contact Me


Photocrati

Trusted by 15,000 photographers and visual artists.

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Be selecting Photocrati you can have more photography-friendly elements than you’ll find anywhere else. Photocrati will give you an all-in-one website solution with homepage, gallery management, blogging, ecommerce, iPhone/iPad compatibility, strong copyright protection also big selection lots of customization possibilities (and you don’t need to know coding), and a amazing community.

By using Photocrati you can select 15 styles of theme, they can be link with four different gallery or home page styles to produce different finish looks. One mouse click and you can switch between looks. Easy customization options can also produce a unique look of your own. So while Photocrati is a single theme, it’s more like 60 WordPress photography themes in one powerful package.


SMThemes

Smart Magazine Themes.

 

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SMThemes – Smart Magazine Themes can offer to you a wide selection of very professional free WordPress themes. All SMThemes – Smart Magazine Themes have great designs, numerous useful plug-ins and editing functions. Also by using there forum, you can discuss editing-related probles and topics and get answers from the developers. By using the feedback form you can ask questions and make suggestions. All themes are:

  • 100% free for personal or commercial use, licensed under Creative Commons (http://creativecommons.org/licenses/by/3.0/) license.
  • 100% unique and modern design
  • Tested and compatible with all major browsers
  • Compatible with latest WordPress versions
  • All of our themes support the custom menus, widgets, shortcodes and other features.

Lensa

A full-screen slideshow WordPress theme for photography junkies. It’s all you need to start your beautiful online photo gallery

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Themeforest.com

The largest marketplace of its kind for Website Templates, WordPress Themes Site Templates and CMS Themes.

 


Vernissage: Responsive Photography/Portfolio Theme

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Posted by admin - 2013/05/04 at 3:18 pm

Categories: Design, Photographers, Web Design, Wordpress   Tags: , , ,

Build a Website for Yourself or Your Business

Your online presence begins and ends with your website. But spending money for a designer to build your website can be expensive. And that’s not even including the cost of a custom domain name and website hosting. So if you are small budget you have some options.

If you need a basic website to show you business online and promote your services or products, these services let you design, publish, and host your site for free or for a small monthly fee, all from the comfort of your computer.

 

Moonfruit

moonfruit

 

Moonfruit is a free website builder, host and editor page. Designs are fresh and easy with editing options. Service is less focus on building Flash-based sites, which can’t be viewed on iOS devices, like Iphone or IPad and are typically bad for search engines and SEO. Now, when you build a side, you can select Flash, HTML, or mobile HTML5, depending on how the user is accessing it. And soon there will be tools for building Facebook Pages.

 

 

 

Read more…

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Posted by admin - 2013/04/29 at 4:19 pm

Categories: Web Design   Tags: , , ,